
Build it and they will come? Wrong. Build it RIGHT and they will come. In this powerpacked session, you will learn how to build your web site the right way by keeping all the SEO best practices in mind. Learn how to approach web site architecture by laying down a set of site building guidelines to help your SEO initiatives.

Search Engine Optimization is not just about slapping keywords on a page or building hundreds or thousands of links. SEO is also about how your site architecture is designed and also how your internal navigation is designed.
Read more: 5 Rules of Web Design
Build it and they will come? Wrong. Build it RIGHT and they will come. In this powerpacked session, you will learn how to build your web site the right way by keeping all the SEO best practices in mind. Learn how to approach web site architecture by laying down a set of site building guidelines to help your SEO initiatives.
Read more: Website Navigation & SEO
Scent of Information as a concept is based on the classic foraging theory. As animals rely on scents to indicate the chances of finding prey in current area and guide them to other promising patches, so do humans rely on various cues in the information environment to get similar answers.
In any form of marketing the most critical element is the customer. Marketers spend enormous amount of time and resources to figure out who their customer is and how to better sell and serve them. Internet Marketing, especially SEO, should ideally focus a lot on the goals and behaviors of the web searcher.
Web Usability is all about creating effective web sites that convert visitors into customers. Sounds simple? Well, this is where it gets complicated as most of the sites are not designed with the user in mind. In this live video training session on Web Usability our expert takes you through the essential parts of Usability and how you should approach web usability.