Understanding Search Engine Results Pages (SERP's)

Understanding Search Engine Results Pages (SERP’s) builds the foundation of understanding search engines and how they display their search results. This session will not only show you what results make up under a typical query but also how they are displayed.

SEO Fundamentals

Search Engines have proven to be one of the best ways to generate traffic and millions in revenues for businesses of all sizes on the internet. Search Engine Optimization (SEO) especially has proven to generate revenues for “free” without paying any money to the search engines like Paid Search or Pay-Per-Click.

Anatomy of a Search Engine Listing

Search engines have become a ubiquitous in our daily lives and we turn to search engines to find all kinds of things. As internet marketers, we need to look beyond the listings and instead understand how those listings are served by search engines in the first place.

Learning Keyword Research

Search Engines have proven to be one of the best ways to generate traffic and millions in revenues for businesses of all sizes on the internet. Search Engine Optimization (SEO) especially has proven to generate revenues for “free” without paying any money to the search engines like Paid Search or Pay-Per-Click.

Site Architecture - Building Blocks

Build it and they will come? Wrong. Build it RIGHT and they will come. In this powerpacked session, you will learn how to build your web site the right way by keeping all the SEO best practices in mind. Learn how to approach web site architecture by laying down a set of site building guidelines to help your SEO initiatives.

Link-Building-Fundamentals

Google was founded on a simple concept of organizing the world’s information on the web. In order to achieve that goal a powerful mathematical algorithm of PageRank was developed which at the core means iterations or links from different sites.

5 Rules of Web Design

Search Engine Optimization is not just about slapping keywords on a page or building hundreds or thousands of links. SEO is also about how your site architecture is designed and also how your internal navigation is designed.

Google was founded on a simple concept of organizing the world’s information on the web. In order to achieve that goal a powerful mathematical algorithm of PageRank was developed which at the core means iterations or links from different sites.

Website Navigation & SEO

Build it and they will come? Wrong. Build it RIGHT and they will come. In this powerpacked session, you will learn how to build your web site the right way by keeping all the SEO best practices in mind. Learn how to approach web site architecture by laying down a set of site building guidelines to help your SEO initiatives.

10 SEO Mistakes

The problem with most web sites is that Search Engine Optimization (SEO) is not included as part of the workflow when creating new websites or when redesigning websites. In such cases, SEO is completely missed out of the process and as a result those web sites are not found in search engine results pages.

Search Engine Optimization also known as SEO can seem daunting at first and an often asked question is “How do I get started with SEO?”

Search Engine Optimization also known as SEO can seem daunting at first and an often asked question is “How do I get started with SEO?”

One of the building blocks of Search Engine Optimization is Link Building or Link Development. Link popularity, as it is often called, is one of the strongest signals to search engines when determining the search engine rankings.

Scent of Information & SEO

Scent of Information as a concept is based on the classic foraging theory. As animals rely on scents to indicate the chances of finding prey in current area and guide them to other promising patches, so do humans rely on various cues in the information environment to get similar answers.

Web site goals behaviors

In any form of marketing the most critical element is the customer. Marketers spend enormous amount of time and resources to figure out who their customer is and how to better sell and serve them. Internet Marketing, especially SEO, should ideally focus a lot on the goals and behaviors of the web searcher.

Introduction to Web Site Usability

Web Usability is all about creating effective web sites that convert visitors into customers. Sounds simple? Well, this is where it gets complicated as most of the sites are not designed with the user in mind. In this live video training session on Web Usability our expert takes you through the essential parts of Usability and how you should approach web usability.

SEO Salary Trends & Salary Survey

SEO as a career option is very much in demand. Even though the overall economy in the US has been little down the SEO job market has been vibrant. The reason behind this is the shift in marketing spend from offline marketing tactics like TV, Print media to online media like search, display, email, social media.

SEO Training for In-House SEO

Search Engine Optimization as a skill is fairly new and as a result not everyone is aware of how SEO works. Not knowing SEO can be a huge impediment to your progress as in-house SEO. The reason being twofold: If the rest of the folks do not understand the value of SEO then they might not loop you into every project and secondly they might not contribute their bit to enhance in-house SEO process.

Collaborating with IT for SEO

Your success as an in-house SEO depends a lot on your ability to get your SEO projects implemented by IT. As such, your relationship as an in-house SEO with IT is very critical. If your SEO projects don’t get pushed to live site then you have no rankings and no revenues to show for your efforts. It’s a Simple Math.

In-House SEO Team Design

Bringing SEO in-house can certainly seem exciting with having your own search team, your own budget, and basically in control of your search engine destiny. But, if your in-house team is not designed the correct way then chances are your in-house program may never get that traction you certainly need to succeed.

Bringing SEO In-House

What happens once you have decided to bring SEO in-house? What are your next steps? Build a team? Build a case? This training video will take you through the initial stages of building your in-house SEO program and how to make your SEO program successful.

Any social media program to get off the ground needs management support. And not aligning your social media team with organization can cause friction, political issues, and can never get required momentum. In this training video you will learn few social media team models that work great for different organization types.

Increasingly, there is more synergy between SEO and Social Media as Google has started including social media relevancy into its search results. In this video you will learn how to employ social media for SEO to get maximum results.

Everyday more and more businesses are using Twitter to grow their business. Twitter has become a must-have tactic for every marketer but what Twitter strategies can work for your business? In this training video we explore few Twitter marketing strategies for you to use as well as discuss examples from leading companies.

Online reputation can make or break a business these days. Businesses too go to great lengths to satisfy a complaining customer but many times stop short of glorifying their wins. In this training video, we take you through four strategic pillars for a successful Online Reputation Management strategy.

Creating an all inclusive social media strategy lets you get laser focus around the needs of your unique audience and their needs. In this training video you will learn how to jumpstart your social media strategy with audience research, creating customer persona, setting platform specific goals, and finally creating a social media calendar.

Web Site Architecture : Page Level

SEO is not just on-page optimization like Title tags, Meta tags, etc. but there is more to it in terms of internal site architecture. This session trains you on some of the critical on-site web architecture issues that if overlooked can spell disaster for you. Live instructor video with engaging concepts make this a must-learn training session.