What is it?
Online Social Media event with two learning tracks - WebConference track and Certification track where attendees can chose to enroll in either one. The only Social Media event with big conference content combined with personalized training in an interactive online platform.
How does it Work?
Our Social Media WebConference delivers a total of 24 Online sessions. All our live sessions are recorded too so you can watch (or re-watch)sessions any number of times!
When does it start?
Our program starts on April 5 through May 3 with sessions scheduled on Monday, Wednesday and Friday. If you can't attend them live online then you can always watch it later at your convenient time.
Social Media WebConference Agenda
Session 1 - Stand Out Social Media Marketing
On social media the competition is intense among many brands as all brands are trying to vie for your attention. Essentially, all brands competing on social media face a similar, daunting challenge – with so many companies and so many platforms engaging on social media, how can you stand out? In our opening keynote session, Mike Lewis (Author of Stand Out Social Media Marketing) will reveal his strategies on what you should do to stand out in the hyper competitive social media jungle.
On-Demand
Session 2 - Social Media Strategy in 8 Steps - Getting Started with Social Media
This is an audience favorite with top ratings everytime! A sound social media strategy can drive growth as well as make the optimum use of your time and resources. In this session, you will learn the critical elements that every social media strategy should have in place before starting social media program. Krista is an energetic speaker and will be using some real-life examples of social media strategies that have worked for businesses of all sizes.
On-Demand
Session 3 - Social Media Monitoring for Competitive Advantage
With the popularization of social media platforms, an increasing number of people are talking about your brand. They can be on consumer review sites, blogs, forums, Twitter, Yelp, you name it. Gone are the days when you can simply ignore these discussions about your company. Instead, forward looking companies monitor the social media and embrace it to work it to their advantage. In this session, you’ll learn some of the top shelf strategies when it comes to monitoring, engaging, responding, and measuring social media conversations about your company or industry. You’ll learn how to devise a social monitoring strategy and then implement the tactics to monitor, engage, and respond on a daily basis. If you’re serious about social media then you can’t afford to miss this session!
On-Demand
Session 4 - Social Media Monitoring Tools – A Live Demo Walkthrough
This instructional hands-on how-to session will walk you through some of the best online social media monitoring & reputation management tools. We will review what features to look for, how to monitor your competitors, and most importantly how to monitor the demand of your products and services.
On-Demand
Session 5 - Content Marketing – Engaging Social Media with Content
Content is the foundation on which successful social communities are built upon. Content can drive engagement and in turn help ignite communities. In this session, you will learn new content strategies and processes as well as tactics for sourcing, creation and promotion of content on social media. You will also learn strategic steps when it comes to creating content, editorial calendar, and Key Performance Indicators that keeps your content marketing strategy on social media in check.
On-Demand
Session 6 - Blogging Strategies for Success – Unraveling Blogging to thrive
Blogging has been around for over a decade but even today it is most widely used social media tactic. When used strategically, Blogging can help in giving voice to your company, help drive awareness, create a dialogue with your customers and prospect, and can also make you and your company a influencer. Join us as we explore the various facets of blogging and how you can plan, create, and make your blogging strategy into a success.
On-Demand
Session 7 - Facebook Power Strategies in 2013
With over a billion users across the globe, Facebook is THE social media platform businesses cannot afford to ignore. In the everchanging world of Facebook, a lot has changed for marketers over the years as Facebook tactics that worked last year may not necessarily work this year. In this session, you'll learn top Facebook marketing strategies that helps a business engage its community and drive business growth. You will learn common sense strategies that can transform simple fan pages into a community hub whereby generating a positive ROI for your business.
On-Demand
Session 8 - Learning to use Facebook’s New & Improved Ad Platform
This instructional how-to session will show you how to create Facebook ads for your business, how to target your audience based on their self-disclosed interests, and how to optimize ad copy and images to create compelling ads that give users a reason to click. We will also show you other Facebook marketing options currently available and how to plan for them.
On-Demand
Session 9 - Power of Twitter Marketing
Twitter "bursts" can be limited with only 140 characters but can benefit any business immensely. In this session, you will learn how to create a Twitter strategy to find your relevant audience, grow your following, engage with your followers in a meaningful way, and broadcast your messages for your business. We will also look at case studies of companies who are using Twitter as a sales as well as an engagement channel.
On-Demand
Session 10 Details
This instructional how-to session will show you how to get started with Twitter, tools to help you automate your Tweets, monitoring competition on Twitter, creating automated Twitter searches, and finally tricks to help grow your followers.
On-Demand
Session 11 - Community Management – The Power of Communities and Role of Community Builder
Social Media is all about communities whether be it your Facebook fans, Twitter followers, or your blog readers. Communities power the conversation and as a result the community manager plays a very critical role. In this session, you will learn first hand accounts of how a community manager goes about managing their social media communities on a daily basis. You will also hear strategic tips & insights into managing, growing, and influencing your social media community.
Session 11
Community Management – The Power of Communities and Role of Community Builder
More DetailsOn-Demand
Session 12 - LinkedIn Marketing for Growing Business
With 150+ million profiles, LinkedIn is not as glamorous as say Facebook but if utilized correctly then can be a big boost for your business. Our LinkedIn expert Neal Schaffer will share some key strategies for utilizing this very powerful platform to connect with your target audience very quickly. This session will show you what you need to do to raise your visibility and influence on LinkedIn and how to position yourself as an expert in your field. Our expert, Neal Schaffer will discuss the power of LinkedIn groups, where to find connections that get you closer to your goals, and why LinkedIn is perfect for job seekers, coaches, business owners, entrepreneurs, speakers and consultants.
On-Demand
Session 13 - Learning to use LinkedIn’s Ad Platform
In our popular how-to session, you will learn how to use LinkedIn’s Ad platform to create ads that target your audience while learning to write ad copy that gets high clickthroughs. You will also learn how to use your creatives that gets attention and increases your ROI.
On-Demand
Session 14 - Leveraging Social Media for Jobs – Find the career using Social Media
Whether you’re a job seeker, ladder climber or professional looking to break into a new field – social media can be the catalyst for your next dream gig. When done right you can leverage your social media network and the propensity of its members to instinctively act on your behalf. In this session, you will learn the most important strategy of leveraging Social Media for your career – The SWAY factor score. This deceptively simple yet powerful system is designed by our speaker Sima Dahl whereby in just 15 minutes a week anyone can unleash the power of online social networks like Linkedin, Facebook and Twitter to build their personal brands, generate referrals and uncover new career opportunity leads. If you’re serious about your career then this is the session for you.
On-Demand
Session 15 - The Power of Pinterest Marketing
Pinterest has been the fastest growing website in the history of the internet – faster than Facebook, YouTube or Twitter. This means as a business you cannot afford to ignore the power of Pinterest. Already, businesses of every size have been increasing their website traffic, sales, and customer engagement through Pinterest. In this session, you’ll learn the power of Pinterest right from the basics of “pinning” to the social elements of Pinterest and most importantly real-world tips and techniques to driving and growing Pinterest traffic along with real-time tangible success stories. Welcome to the world of Pinterest!
On-Demand
Session 16 - Instagram and the art of Visual Storytelling
Instagram with 80 million users has given rise to a new kind of marketing and that is marketing through visual storytelling. Companies are getting creative with their social media campaigns on Instagram by telling the story of their brand through pictures. Combine the power of pictures with creative contests, user generated hashtags, and other techniques there is a lot companies can do with Instagram. Attend this session and learn how to master the art of visual storytelling with Instagram and how to position your business on this powerful social media platform.
On-Demand
Session 17 - Blending Traditional Media, Social Media, & Digital Media - Fusion Marketing
For most businesses, the big question in 2013 is how do they blend and better understand the relationship between traditional media and marketing and social media. Millions of dollars are spent on “tools” to understand this relationship but businesses still fall short. In this session, one of the leading social media experts, Lon Safko will uncover some of the techniques to pinpoint the most effective elements of your traditional marketing efforts and combine them with social media and digital marketing to reach more customers than ever, while spending less money. Lon will teach you how to ‘fuse’ traditional media, social media, and digital media to create authentic conversations that build trust, loyalty, and most importantly revenue.
Session 17
Blending Traditional Media, Social Media, & Digital Media - Fusion Marketing
More DetailsOn-Demand
Session 18 - Videos for Social Media - Making Your Videos go Viral
Video is all the rage these days but it is not as easy as "point and shoot". In this session you'll learn to create your social video strategy in a 3 step process. You will also learn what it takes to create a viral video and some video distribution strategies that businesses can employ. Finally, we will look at some social video case studies and learn strategies that can be employed by you for your business.
On-Demand
Session 19 - YouTube Optimization & Other YouTube tools
This hands-on, how-to session will cover everything about YouTube video optimization right from how to write compelling titles, descriptions, and keyword research on You. You will also learn about Youtube channel design, how to create playlists, video annotations and how to best manage your friends and subscribers. We will also cover advertising best practices, and a roundup of tools to create and edit your videos.
On-Demand
Session 20 Details
Social Media is a serious business strategy now and as such all activities needs to be measured as well. The social media measurement can combine third party tools or with your internal web analytics software but it is essential you have data for each tweet you send or every new customer you acquire. In this session, you will learn to measure social media in organizations as well as set up social media audits, scorecards, and above all learn to use hard data to formulate business strategy.
On-Demand
Session 21 - How-To Session – Configuring Google Analytics for Social Reports
In this how-to session, we will do a live hands-on review of Google Analytics new Social Media reports. Google Analytics Social reports help you measure the impact social media has on your business goals and conversions. Integrated web and social data provides a holistic view of your content and community.
On-Demand
Session 22 - Search Engine Optimization for Social Media Professionals
In this workshop session, Bob Tripathi will share with you what you need to know about the changes in the world of SEO and how Social Media professionals can include SEO as part of their social media tactics whether be it Facebook, Twitter, Linkedinor company blog. There are more gains to be had from integrating SEO with Social Media. A must attend session where you’ll breeze through SEO techniques and elements of SEO critical for social media marketers.
On-Demand
Session 23 - Tasti D-Lite Case Study – How a successful brand leveraged Social Media
What happens when a successful brand is already talked about in Social Media but it has no real presence itself? What happens when a brand is loved by its many, many customers and they rave about it online? In this session, you will hear real stories of a very successful brand and how it jumps headlong into the realm of social media at a critical point in the history of the company. Some other points you’ll learn about are how social media has changed the relationship between a brand and its customers, how to recognize and reward customers for their digital activity, the role social technologies and social media marketing play in building a brand and many other important points. A must-attend session!
On-Demand
Session 24 - Social Media B2B Social Media - How to Generate Leads With Social Media
At a strategic level Social Media does not differ much for B2B or B2C companies but at a tactical level B2B Social Media can be a different ball game. Social media marketers at B2B companies use variety of platforms like Twitter, Facebook, YouTube, and Blogs to generate leads by creating engaging content, meaningful engagement to generate leads. In this session you’ll learn all the tips and techniques to leverage social media for generating leads.
On-Demand
Certification
Social Media Certification track is created for attendees who are looking for a more hands-on, project based, social media experience. Our certification track runs concurrently with WebConference sessions but of course with a more personalized mentoring experience. Simply put, you will learn to implement all that you learn during our live WebConference sessions with our expert mentors to guide you along.
Please Note: Our focus is on individual attention for certification program and as a result we have only have limited number of seats available. In addition to attending Social Media WebConference sessions, you'll be required to put in 5-6 hours of additional work each week.
Please Note: Our focus is on individual attention for certification program and as a result we have only have limited number of seats available. In addition to attending Social Media WebConference sessions, you'll be required to put in 5-6 hours of additional work each week.
- Hands-on Social Media Project
- Weekly Assignments & Quizzes
- Weekly Progress Mentoring Calls
- Final Project Dissertation
- Social Media Certification
Recognized Training Provider
- Instant E-Training is a recommended training provider of SEMPO, a global non-profit association with members across the globe in over 28 countries.
Hands-on Social Media Project
- A Social Media project will be assigned to work on with our guidance.
- Project based training from the ground up will help you to implement social media programs.
- Perfect for experiential learners looking for real-world social media experience.
Weekly Assignments & Quizzes
- You will be assigned weekly quizzes & assignments based on your learning during our Live Social Media WebConference sessions.
- Weekly Quizzes to test your knowledge and ensure you stay on top of our live sessions.
Weekly Progress Mentoring Calls
- In addition to Live WebConference sessions, you'll be part of weekly progress/mentoring calls where any or all questions will be answered related to your assigned social media project.
- 1 hour long call each week for 6 weeks - You get 6 hours of personalized attention with a focus on solving YOUR problems.
Final Project Dissertation
- A final Social Media Project dissertation is required from all certification attendees.
- Your Final Social Media Dissertation will bring your social media project to life and is a required component for receiving our Social Media Certification.
Social Media Certification
- You will earn your Social Media Certification during our Graduation Ceremony.
- Please Note: You will need to pass all our quizzes and complete final project dissertation to earn your certification.
Need more information? Here's more about Our Social Media Certification program
WebConference
WebConference track is perfect for attendees at all skill levels whether it be learning social media from scratch or an experienced social media specialist looking for that golden nugget. Our social media webconference track can be a great alternative to traditional conferences as you save on travel costs along with pricier conference passes. In addition to costs, online learning can fit your busy schedule and attendees do not have to miss work. All our WebConference sessions are held live on our online interactive platform and they are recorded for playback with full access to recordings for 6 months.
As part of WebConference track you get:
- Access to 24 Online Sessions
- Access to recordings for 6 months
- Free Bonus Training Videos(worth $300+)
- Member's only pre-reading section before every session
- Ability to ask questions at anytime whether be it live online or on our member's only Q&A section
Compare Tracks
Comparison chart below shows the difference between Social Media WebConference 2013 and Social Media Certification tracks
| Social Media WebConference 2013 |
Social Media Certification |
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| Attend 24 Online Sessions (with 6 months access) |
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| Receive Free Bonus Materials | |
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| Access to Member's Area incl. Q&A | |
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| Free 3 Months Access (100+ training videos - worth $141) |
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| Hands-on Social Media Project | |
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| 6 Mentoring Calls - One Hour Each | |
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| Social Media Certification of Achievement | |
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| Social Media Final Project Dissertation | |
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Free Bonus
- Free Session Video by Dan Zarrella of HubSpot - The Science of Facebook Marketing - Worth $69. Recorded exclusively for Instant E-Training.
- In this hour long video, the Original Social Media Scientist and Author of "The Social Media Marketing Book" and "Facebook Marketing" Dan Zarrella mixes research data with marketing acumen to deliver marketing sermons for Facebook.
You must have the Adobe Flash Player installed to view this player.
- 15+ Free Training Videos on Social Media.
- Free Access to 15+ training videos on Social Media. Over $500 in value.
- Our Free training videos will supplement our Social Media for Business WebConference.
- Content Marketing for Social Media Video
- Free Video of Social Media Influencing
- Free Social Media Audit E-Book
- A 300+ page FREE ebook for all attendees.
- Book with chapter contribution from various social media practitioners.
- Free Session Video - Ramon DeLeon of Domino's Pizza - Worth $69
- In this hour long video, you'll learn "in-the-trenches" tips from Ramon on how he transforms his pizza business with Social Media. A must-see session that will transform your social media perspective. Guaranteed!
FAQ's
What if i miss few sessions?
No worries. All our training workshops are recorded and you would have full access to all recordings for 6 months from start date. In fact, we encourage you to re-watch workshop recordings to make sure you have grasped all the great tips provided by our experts.
How long is each session?
Our web conference is designed with an hour long strategy session and in many sessions followed by a 30 minute "How-to" workshop. Please check our agenda on top of this page for completeschedule.
What if i have questions after the workshop?
Sure. We have created a special Q&A area just for the workshop attendees. You can ask a question in your registered member's area after the workshop. We will also post questions from our Q & A session up on our website.
How can i ask questions during a workshop?
We have a live chat feature and if you prefer you can ask question with a microphone too. You can ask questions after the formal presentation during our Q & A portion of the workshop. Our workshop moderator would announce before the start of each workshop on how to ask questions.
What should i expect in an online training workshop?
Well, with online training you save all traveling hassles and expenses and simply watch the training from your home or office desk (even Starbucks!). We will have live video streaming of the instructor so its as good as attending an in-person training without the traveling.
Do i need any special software to watch the training workshop?
No, not at all. All you need is an internet browser (like Internet Explorer, Firefox, Chrome, Safari, and the like) and an internet connection. Besides internet browser, you would also need Flash installed on your computer to attend the training workshop.
Can i share my password with my co-workers?
We work hard to create this "Social Media for Business" WebConference by bringing together top experts, ofeering free resources, and not to mention exceptional attendee support. Sharing passwords is equivalent to software piracy and against our user policy. Instead, please call us at 1-847-497-0290 and we will offer you excellent group rates. Promise!
What if i don't like your session, can i get a refund?
We are confident that you will love our social media for business training workshop. But for some reason, it is not what you want then we will be happy to issue you a refund. The only thing we ask is that the final day for any refund request has to be right after the first session on April 5th. Any refund request after April 5th will not be accepted due to the online format of our training and the free training resources we provide. You should immediately email us at This email address is being protected from spambots. You need JavaScript enabled to view it. or call us at 847-497-0290 and reason of your cancellation.
What else can i expect to get out of this training workshop?
Besides a top-notch list of trainers with over 100+ years of combined experience, you will also be granted free access to our member's only site loaded with 10+ Free videos (over $600 in value!). This way you are not just learning through workshops but also through other training videos created by expert instructors at Instant E-Training. As they say "It cannot get any better than this!"
Select Your Social Media Track & Sign-up
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All Access
Pass |
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 Social Media WebConference 2013
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$697
$597 |
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Attend Any 5 WebConference Sessions Only For $149
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 Social Media Certification 2013 + Social Media WebConference(Do it at your own pace) Includes all sessions & Bonuses from WebConference sessions plus
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$1397
$1197 |
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Social Media Program Details
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Questions?Call us 1-847-497-0290 oremail This email address is being protected from spambots. You need JavaScript enabled to view it. |
Experts
Lon Safko
Lon Safko, He is the creator of the “First Computer To Save A Human Life” as coined by Steve Jobs, Apple, Inc.. That computer, along with 18 other inventions and more than 30,000 of Lon‘s papers, are in the Smithsonian in Washington, D.C. He has created numerous hardware and software solutions for the physically challenged, developed the first CAD software for civil engineers, designed the archetypes for the Apple Newton & Microsoft’s Bob Operating Systems, and is also responsible for those handy little Tool-Tips help-balloon pop-ups!
Lon is the founder of 14 successful companies, including Paper Models, Inc., which developed Three-Dimensional Internet Advertising and Virtual-Electronic-Retailing “V-E-Tailing” for business, promotions, and education, for which Lon holds three patents.Lon has been recognized for his creativity with such prestigious awards as; The Westinghouse Entrepreneur of the Year, Arizona Innovation Network’s Innovator of the Year, The Arizona Software Association’s Entrepreneur of the Year, twice nominated for the Ernst & Young / Inc. Magazine Entrepreneur of the Year, The Public Relations Society of America’s, Edward Bernays, Mark of Excellence Award, and nominated as a Fellow of the nation‘s Computer History Museum. Lon has also been featured in Entrepreneur Magazine, PC Novice, Inc. Magazine, and Popular Science Magazines just to name a few. Lon was recently selected by the Smithsonian institution to represent “The American Inventor” at their annual conference.
Lon is the founder of 14 successful companies, including Paper Models, Inc., which developed Three-Dimensional Internet Advertising and Virtual-Electronic-Retailing “V-E-Tailing” for business, promotions, and education, for which Lon holds three patents.Lon has been recognized for his creativity with such prestigious awards as; The Westinghouse Entrepreneur of the Year, Arizona Innovation Network’s Innovator of the Year, The Arizona Software Association’s Entrepreneur of the Year, twice nominated for the Ernst & Young / Inc. Magazine Entrepreneur of the Year, The Public Relations Society of America’s, Edward Bernays, Mark of Excellence Award, and nominated as a Fellow of the nation‘s Computer History Museum. Lon has also been featured in Entrepreneur Magazine, PC Novice, Inc. Magazine, and Popular Science Magazines just to name a few. Lon was recently selected by the Smithsonian institution to represent “The American Inventor” at their annual conference.
Lon Safko
Lon Safko, He is the creator of the “First Computer To Save A Human Life” as coined by Steve Jobs, Apple, Inc..
More Details@lonsafkoIan Greenleigh
Ian Greenleigh is author of The Social Media Side Door (Fall 2013) and Senior Manager of Content and Social Strategy with Bazaarvoice
Ian Greenleigh
Ian Greenleigh is author of The Social Media Side Door (Fall 2013) and Senior Manager of Content and Social Strategy with Bazaarvoice...
More Details @be3dSima Dahl
Sima Dahl is a Marketing Consultant, Social Media Strategist and Personal Branding Expert. A veteran marketer with more than 20 years in the trenches, Sima has experience working with Fortune 500 corporations, venture-backed start-ups, non-profits and academic institutions. As president of Parlay Communications, Ltd., Sima guides individuals and businesses as they move from Message to Mindshare™ utilizing smarter marketing, branding and social media. Her hallmark is her knowledge of integrated marketing strategy, messaging and sales enablement. Prior to founding Parlay, Sima held senior marketing management positions for software and services companies SAP and Intentia. Previously she worked with high-tech start-ups Expand Beyond, Proxicom and Neoglyphics Media Corp.
Sima is regularly asked to speak to associations and executives about marketing, social media and her Sway Factor™ system for networking in a digital age. She is the founder and chief connector of MarketingJobWire.com, writes a monthly career column for AMA International, and blogs about marketing and social media for Reed Elsevier. She earned an undergraduate degree from University of Illinois and an MBA with distinction from DePaul University.
Sima is regularly asked to speak to associations and executives about marketing, social media and her Sway Factor™ system for networking in a digital age. She is the founder and chief connector of MarketingJobWire.com, writes a monthly career column for AMA International, and blogs about marketing and social media for Reed Elsevier. She earned an undergraduate degree from University of Illinois and an MBA with distinction from DePaul University.
Sima Dahl
Sima Dahl is a Marketing Consultant, Social Media Strategist and Personal Branding Expert. A veteran marketer with more than 20 years in the trenches...
More Details @simasaysBrian Carter
Brian Carter is a recognized authority on Facebook marketing and across the globe at various conferences and corporate training sessions. Brian is CEO of FanReach (A Facebook Training Course), is an internet marketing consultant, speaker, and trainer with 11 years experience in search optimization, online advertising, and social media. He is the author of the book "How To Get More Fans On Facebook: Step By Step Methods For Cheaply Acquiring Prospects Who Will Actually Buy From You" and a forthcoming comprehensive book on Facebook For Business. Brian was quoted in Twitter Marketing For Dummies and has been quoted and profiled by Information Week, U.S. News & World Report, The Wall Street Journal, and Entrepreneur Magazine. Brian writes for Search Engine Journal and AllFacebook. A speaker and trainer for top marketing conferences including Socialize, SMX, Pubcon, and The American Marketing Association, Brian is one of the nation’s leading experts in Social Media Strategy & Internet Business Optimization.
Brian Carter
Brian Carter has written two books on Facebook "The Like Economy" and "Facebook Marketing" released in January 2012. Brian is a recognized authority on Facebook and speaks...
More Details @briancarterMike Lewis
Mike Lewis is an International speaker, author of “Stand Out Social Marketing“, active blogger and twitter personality. He is Chief Marketing Officer at Peoplefluent and serves on the Board of Directors at Socialtext. Mike has worked with companies like Sony Pictures, Major League Baseball, Starwood Hotels, Titleist, American Cancer Society, Comcast SportsNet, Zynga, Nuance, Tiger Woods Foundation, Maui Jim, and many others, realize the benefits of social media marketing and how to align social technology with practical business benefits.He is Chief Marketing Officer at Peoplefluent, and serves on the Board of Directors at Socialtext.
Mike Lewis
Mike Lewis is an International speaker, author of “Stand Out Social Marketing“, active blogger and twitter personality.
More Details @bostonmikeKrista Neher
Krista Neher is author of "Social Media Field Guide" and an international speaker on Social Media marketing. Krista has over 10 years of experience in marketing and has worked with the biggest and best marketing companies providing consulting and training solutions. Her speaking and training clients include Procter and Gamble, Euro RSCG, St. Anthony Messenger Press, Search Engine Strategies, the Unfinished Furniture Association, BlogHer, Webmaster World and Fifth Third Bank. Audiences leave engaged, energized and educated. Not only does Krista entertain audiences but she provides actionable insights.
Krista Neher
Krista Neher is author of "Social Media Field Guide" and an international speaker on Social Media marketing. Krista has worked with the biggest and best marketing...
More Details @kristaneherBJ Emerson
BJ Emerson is CEO and Head Story Hunter at Buzzadelic, a Greenville, NC digital agency. He also serves as VP of Technology for Planet Smoothie and Tasti D-Lite. BJ is an award winning social technology executive who has a long and consistent track record of innovation and leadership within the organizations he serves. His curious blend of creative and technical abilities makes him a sought after speaker and consultant. Considered a social loyalty pioneer in the industry, in 2010 he led the deployment of the first ever loyalty platform to feature an integration with Facebook, Twitter and Foursquare which has been recognized with a variety of industry awards. BJ was once named in Mashable’s Top 40 Brands on Twitter and the People Behind Them and his projects have been featured as case studies in 7 different books published in 2011.
His revolutionary use of mobile coupons on Twitter in 2009 earned Tasti D-Lite a spot in Twitter’s Business 101 Case Studies which ultimately led to invitations for Tasti D-Lite to be launch partners with business products for companies such as Foursquare and Google.
BJ provided the foreword to Location Based Marketing for Dummies and is the co-author of The Tasti D-Lite Way; Social Media Marketing Lessons for Building Loyalty and a Brand Customers Crave published by McGraw-Hill in 2012.
His revolutionary use of mobile coupons on Twitter in 2009 earned Tasti D-Lite a spot in Twitter’s Business 101 Case Studies which ultimately led to invitations for Tasti D-Lite to be launch partners with business products for companies such as Foursquare and Google.
BJ provided the foreword to Location Based Marketing for Dummies and is the co-author of The Tasti D-Lite Way; Social Media Marketing Lessons for Building Loyalty and a Brand Customers Crave published by McGraw-Hill in 2012.
BJ Emerson
BJ is the VP Technology, Tasti D-Lite and Planet Smoothie CEO, Buzzadelic, LLC. BJ Emerson is an award winning social technology executive...
More Details @BJ_EmersonEric Enge
Eric Enge has a passion for training and much of it can be felt from his writing on industry leading sites like Search Engine Land and Search Engine Watch to name a few. Eric has also co-authored the widely read book called "The Art of Social Media" with Rand Fishkin, Stephan Spencer, and Jessie Stricchiola. Eric also speaks regularly at search marketing conferences like SMX, SES, Pubcon, Web 2.0 to name a few. A lifelong entrepreneur having built several successful web enterprises would be imparting Social Media skills like building links through blogs and leveraging social media for building your site popularity.
Eric Enge
Eric Enge is co-author of "The Art of SEO" and a respected industry authority. Eric speaks at many conferences across the US and writes for many industry publications...
More Details @stonetempleNeal Schaffer
Neal Schaffer is a leader in helping businesses develop strategies in maximizing returns on investment from social business. A frequent speaker about social media, he has been recruited as a subject expert by the ABC and CBS TV networks and quoted in the Wall Street Journal, Bloomberg Business Week, Yahoo! and the American Express Open Forum. Schaffer’s social media strategy consulting achievements include a Fortune 500 company and a celebrity with nearly one million social media fans. Neal Schaffer is currently senior vice president of social media strategy for Social 5150, a social media agency in Laguna Beach, California, as well as vice president of social media strategy for Green Dream Social, an agency targeting Mexico and Spanish-speaking communities, in Calabasas, California. Find out more about Neal Schaffer at http://windmillnetworking.com. Neal Schaffer has written two books on LinkedIn: "Maximizing LinkedIn for Sales and Social Media Marketing" as well as "Windmill Networking: Understanding, Leveraging and Maximizing LinkedIn," which received multiple industry awards and continues to be a best-selling book in its genre. Schaffer is a graduate of Amherst College and is fluent in Japanese and Mandarin Chinese.
Neal Schaffer
Neal Schaffer has written two books on LinkedIn: "Maximizing LinkedIn for Sales and Social Media Marketing" as well as "Windmill Networking: Understanding, Leveraging and ..."
More Details @NealSchafferAnum Hussain
Anum Hussain is a content strategist at HubSpot focused on generating leads for the HubSpot sales team through top-of-the-funnel marketing strategies -- visual and written content creation, social media and blogging lead generation, and optimization. She is an active writer for the Inbound Marketing Blog, has previously written for the Boston Globe and LinkedIn Blog, and also maintains her own blog on content strategy at anumhussain.com
Anum Hussain
Anum Hussain is a content strategist at HubSpot focused on generating leads for the HubSpot sales team through top-of-the-funnel marketing strategies...
More Details Jason Miles
Jason G. Miles is the creator of the "Power Book" series, a collection of books dedicated to providing exceptional content for Work At Home Marketers. His 2nd book in the series- Craft Business Power - is an Amazon #1 best selling book in the E-Commerce and Web-Marketing categories. His first book in the series - Pinterest Power - is also an Amazon best seller.He serves as the Vice President For Advancement at Northwest University in Kirkland Washington where he leads the Marketing, Fund-raising and Human Resources departments. In 2008 he co-founded Liberty Jane Clothing, an online retail business that has grown to become a thriving six-figure business. With over 200,000 digital guidebooks downloaded, and thousands of raving fans, Liberty Jane has become a powerful brand in their small niche. The company uses social media extensively and has more than 9,600 subscribers on Youtube, (with over 1.7 million video views), more than 25,000 Fans in Facebook, and more than 6,000 followers on Pinterest. Jason has a Masters Degree in Business Administration, and undergraduate degrees in both Organizational Management & Biblical Studies. He has the honor of serving as an Adjunct Professor in The School Of Business Management at Northwest.
Jason Miles
Jason G. Miles is the creator of the "Power Book" series, a collection of books dedicated to providing exceptional content for Work At Home Marketers.
More Details @mrjasonmilesAngie Schottmuller
Angie is an interactive Jedi who specializes in defining digital media road maps for multi-channel strategy. She's been running successful online marketing campaigns since 1998 for small and large B2B and B2C companies including Johnson Controls, Imation, and Taylor Corporation. In 2001 she founded Interactive Artisan, a strategic consultancy that specializes in leveraging emerging technologies to improve user engagement, optimize conversion, and continually enhance the customer experience. Her projects range from global intranets and e-commerce sites to social media integration and mobile marketing with QR codes. She recently defined the new online marketing university curriculum for The Art Institutes and often speaks at schools and conferences about cutting edge new media principles. She has a BBA in management information systems from the University of Wisconsin-Milwaukee and currently resides in the Twin Cities, MN.
Angie Schottmuller
Angie is an interactive Jedi who specializes in defining digital media road maps for multi-channel strategy.
More Details@aSchottmullerAlan K'necht
Alan K'necht is author of "The Last Original Idea - A Cynic's View to Internet Marketing" and president of K'nechtology Inc., an Internet strategy & analytics consulting and training company. Through web analytics, K'necht has always helped clients measure and maximize their Return on Investment (ROI) for their web site marketing initiatives. K'necht is an internationally published columnist, who has been interviewed by numerous publications and media outlets including: The Wall Street Journal, Globe & Mail, National Post, CBC radio, CanWest Global News and WebmasterRadio.FM.
Alan K'necht
Alan K'necht is author of "The Last Original Idea - A Cynic's View to Internet Marketing" and president of K'nechtology Inc., an Internet ...
More Details @aknechtLisa Buyer
As the founder of three media companies and CEO of The Buyer Group Lisa is ambitious about the influence of public relations on social media, Social Media and SEM, and she continues to share her innovative approach with clients, peers and associates. Heading her current boutique agency, The Buyer Group, Lisa consults on both the client side and agency side. Clients include B2B, B2C, public and private companies in the technology, real estate and health/beauty industries as well as marketing and advertising agencies. Lisa is a columnist for Search Engine Watch, guest writer for Clickz, editor of SocialPRScoops and teaches online courses on applying Social PR to business networks. Lisa is a certified Google AdWords professional, a past member of SEMPO and SFIMA and is a graduate of the University of Florida with a degree in Public Relations and Business Administration. Go Gators!
Lisa Buyer
When it comes to relationships, Lisa Buyer believes the connection between social media, search, and public relations is exponential...
More Details @lisabuyerBlane Russell
Blane Russell is the epitome of an entrepreneur. As a marketing expert he has forged many frontiers. Blane started a mortgage business out of his personal residence and grew it to the largest independent mortgage company in the state of Idaho employing 35 people and grossing revenues over $2 Million with volume over $350 million. After utilizing his marketing skills with heavy emphasis on digital marketing to grow his business, he decided to take those skills and focus on helping other business owners do the same for themselves. As a recognized social media, and marketing though leader, in 2009 Blane started Social Media University, an online video resource library geared towards training companies and individuals on how to connect and drive business using the latest in social networking techniques. After discovering a lot of business owners were interested in the value of social media, but just didn't have the time to do it, he developed Social Eyes Marketing, a Full Service Interactive & Social Media Agency in November 2010. Since opening, Social Eyes has acquired clients all over the country in several different industries, including Real Estate & Property Management, Restaurants, Car Washes and more. The company is responsible for the development of Social Media Strategies, Search Engine Optimization, implementation of Brand Management, Customization & Social Media Analytics on a day-to-day basis.
Blane Russell
Blane Russell is the epitome of an entrepreneur. As a marketing expert he has forged many frontiers. Blane started a mortgage business out of his personal ...
More Details Bob Tripathi
Over the years, Bob has helped companies like Sears, Discover Financial Services and others to generate revenues through in-house search marketing. Bob specializes in strategizing Social Media/PPC activities including creating meaningful Social Media dashboard that is easy to understand & easy to quantify. Bob is a frequent speaker at leading industry conferences like SES, SMX, Ad-Tech and also does in-house Social Media workshop training for Search Engine Strategies conference. Bob is also the founder of SEMPO Chicago.
Bob Tripathi
Bob has 10+ years of internet marketing experience having worked with brands like Sears, Discover Financial Services ...
More Details @bobtripathiMark W. Schaefer
Mark W. Schaefer is the author of "Return on Influence : The Revolutionary Power of Klout, Social Scoring, and Influence Marketing" (a McGraw-Hill release) and also executive director of Schaefer Marketing Solutions. Mark has supported a variety of organizations with social media strategic initiatives including global companies such as Cisco and Johnson & Johnson. Mark Schaefer's blog is cited as one of the top marketing blogs in the world and his last book, The Tao of Twitter, was among the best-selling social media books in 2011. Mark is a popular speaker at industry conferences and is also a marketing faculty member at Rutgers University.
Mark W. Schaefer
Mark W. Schaefer is the author of "Return on Influence : The Revolutionary Power of Klout, Social Scoring, and Influence Marketing...
More Details @markwschaeferStanford Smith
Stanford Smith is the managing director at Pushing Social, a social media and content marketing consultancy. Stanford has over 15 year of experiences crafting award-winning digital marketing campaigns and social media programs for Fortune 500 brands, state organizations, and startups. Stanford is a well-known guest contributor to a “who’s who” list of top social media blogs including Copyblogger, Problogger, Social Media Examiner, Write to Done, Convince and Convert, and grow.
Stanford Smith
Stanford Smith is the managing director at Pushing Social, a social media and content marketing consultancy. Stanford has over 15 year of experiences crafting...
More Details @pushingsocialWhat to Expect
Why Our Attendees Love Us...
"Certification rivals my college diploma"
“Got my certificate of achievement for social media certification project today! Yay! Frankly, it rivals my college diploma for looks. Thanks, Instant E-Training!”
Sheri Booms Holm
Social Media for Business, Attendee
"Instant E-Training was a fantabulous experience"
I have to tell you that receiving my certificate in the mail today was the highlight of my day. I was so happy I kissed my certificate...as you can see. Instant eTraining was a fantabulous experience. Thank you for a wealth of knowledge.
Michelle
Social Media for Business, Attendee
"Best workshop series I have attended online"
"Instant-E-Training and Bob Tripathi provided the best seminar/workshop/webinar series I have attended online. The topic was "Social Media for Business" and the content and speakers presented an incredible wealth of information. They knew their stuff and were willing to share it. I would highly recommend this for other professionals looking for current, relevant social media information."
"I give them my highest recommendation"
Instant E-Training is by far the most effective way to learn for anyone getting into social media for business. They cover every topic you need to know, and expose you to some of the best in the field. The resources they provide are invaluable and I give them my highest recommendation.
"Training with Instant E-Training was a great experience"
Training with Instant E-Training was a great experience. I learned a lot and received many free bonuses. I would recommend it to anyone looking to learn more about the online marketing world and anyone who would like to practically use the information learned. Not only will you learn a lot, but when you need support you can count on Bob.
"Useful information to share with my colleagues"
I really enjoyed the Social Media for Business course, while I have a good grounding in the area it gave me some useful hints & tips I hadn't come across and gave me lots of useful information to share with my colleagues to get them more on board with the use of social media
"I learnt to do it right"
Thank you so much! I am working in online marketing, I have some experience in Social Media, but I learnt how to do it right, the workflows, and all that a real consultant/specialist in digital marketing needs to know. Congratulations, I will sign in for the next workshop!
Adriana Ceausescu
Romania
"Fantastic beyond all my expectations"
The Social Media for Business series was fantastic, beyond all my expectations. The experts, the material, the topics were worth every pennie. Thanks very much for producing up to the minute presentations.
Christine Paquet
Canada