Certification TrainingSocial Media for HR

Bundle of Five (5) On-Demand Social Media Training Modules created for HR & Recruiting Professionals. Each training module is hour long and dives deeper into Social Media. All training modules are approved by HR Certification Institute.

Bundle of 5 – One Hour Long Training Modules

Unlimited 12 Months Video Access

Training Module # 1 - Creating Social Media Policy in Your Organization

Course Summary:

As every business partakes into Social Media and employees more engaged on sites like Facebook, Twitter, LinkedIn, and others, HR professionals can play an important role in shaping a company’s social media policy. HR need to craft policies and guidelines that walks the tight line between safeguarding company’s business secrets and at the same time not seen as curbing employee engagement on social media sites. In this training course HR professionals will learn to create the all important social media policy for their organization.

After taking this e-learning course, HR Professionals will be able to:

  • Understand HR’s role in setting up social media policy

  • Learn why companies need a social media policy

  • Understand the main elements of a social media policy

  • Differentiate between different types of policies and the ones HR spearheads

  • Create a policy framework that guides employee participation

  • Create policy guidelines that is reflective of company structure and culture

  • Learn to create a conducive HR environment for making business social

Training Duration: 60 Minutes
HRCI Credits: 1.00 credits

Training Module # 2 - Social Media for HR & Recruiting

Course Summary/Description

With over 1 billion members on Facebook, over 200 million on Twitter, and over 150 million on LinkedIn, we have to accept that Social Media has become a reality in our workplace and is not just a fad. Many operational functions inside organizations are embracing social media, either as a customer acquisition tool or for brand presence, human resources is left wondering how and if they should participate. In this online course module, HR professionals will learn 7 ways to get started with Social Media for HR including engaging employees, encouraging staff participation and using tools to attract employees. Finally, HR professionals will also learn with a case study of a company who reduced their cost by implementing social media in their recruiting process.

After taking this e-learning course, HR Professionals will be able to:

  • How businesses are more social these days

  • Break Social Media down into 4 distinct steps

  • Leverage networking in the age of referral

  • Get started with Social Media by following 7 simple steps

  • Encourage employee participation

  • Learn about advanced social media tools for HR

  • Measure Social Media as part of HR efforts

  • Learn to save costs by integrating Social Media in their HR processes

Training Duration: 75 Minutes
HRCI Credits: 1.25 credits

Training Module # 3 - LinkedIn for Workforce Planning & Recruiting

Course Summary/Description

As HR professionals we all know how critical it is to develop a workforce planning that is at the center of activities. What if the star performers of today leave the company tomorrow? With the advent of Social Media lot of techniques when attracting new talent and future star performers has changed. One of the biggest social media platforms for recruiting and future planning is LinkedIn. With over 150+ Million professional users, LinkedIn is the place to be for all recruiters. But being on LinkedIn is not enough as there are many tactics that your company and company recruiters need to apply to attract the right kind of talent. In this hour long e-learning session, HR professionals will learn how to leverage LinkedIn for effective workforce planning, recruiting, and for strategic management that supports organizational goals and objectives.

After taking this e-learning course, HR Professionals will be able to:

  • Avoid the BIGGEST mistake recruiters and HR professionals make on LinkedIn

  • Apply the 3 keys to make your company a leader on LinkedIn

  • Expand your definition of “search” on LinkedIn and how this will give you an edge

  • Integrate LinkedIn strategy with other social recruiting methods—on Facebook, blogs, YouTube, Twitter

  • Use LinkedIn groups for recruitment—and what they can do for your business beyond the talent search

  • Shift traditional recruiting tactics to online

  • Target passive job-seekers

  • Engage current employees as brand ambassadors

  • Integrate internal and external communication strategies

Training Duration: 65 Minutes
HRCI Credits: 1.25 credits

Training Module # 4 - Twitter for Recruiting Professionals

Course Summary/Description

Twitter with its short bursts of 140 characters or less has become a critical information tool in this social media powered age. According to a recent study by PEW Research, Twitter use has increased in the last one year by 100% among adults in the age group of 25-49. This presents a huge opportunity for HR professionals to start using Twitter effectively. In this course, you will learn how to get started on Twitter, learn Twitter etiquettes, break industry news, engage with future prospects, and much more. You will also learn from a HR case study, establishing HR presence, increasing followers on Twitter, and about new Twitter productivity tools for everyday Twitter management.

After taking this e-learning course, HR Professionals will be able to:

  • Understand why using Twitter is beneficial for HR professionals

  • Create a new HR channel on Twitter in your own presence and voice

  • Engage future employees through meaningful Twitter conversations

  • Create a funnel of future “employees” through Twitter

  • Establish as industry thought leaders and influencers

  • Make HR team more “social” and “personable” through Twitter

  • Cut company costs by leveraging low cost social media channel for recruiting

  • Measure Twitter ROI as part of overall HR efforts

Training Duration: 65 Minutes
HRCI Credits: 1.25 credits

Training Module # 5 - Facebook Ads Strategy

Course Summary/Description

Facebook with 1 Billion+ users is a social media channel that HR professionals should include as part of their recruiting and outreach strategy. Facebook Ads on the other hand is no longer an exclusive domain of marketers. But when used strategically, Facebook Ads can help HR and recruiters especially target future employees. Facebook Ads audience targeting capability presents a new world of opportunities and that is what you will learn in this elearning training module. Our presenters first will walk learners on the essential strategies of Facebook Ads and then will be trained on how to target any user on Facebook for your recruiting needs.

After taking this e-learning course, HR Professionals will be able to:

  • How Facebook Ads can help HR with recruiting efforts.

  • Demystify Facebook with easy to use strategies and tactics for recruiting efforts.

  • Create Facebook Ads without relying on outside agencies.

  • Simple strategies recruiters can employ to create great Facebook ads.

  • Employ “out-of-the-box” Facebook targeting to attract new candidates.

  • Target any candidate by using specific targeting filters available on Facebook.

  • Cut company costs by leveraging low cost Facebook ads for recruiting

  • Greater control over recruiting budget and positive ROI as part of overall HR efforts

Training Duration: 75 Minutes
HRCI Credits: 1.25 credits

5 Social Media Experts to Train You!

Sima Dahl

Sima Dahl is a Marketing Consultant, Social Media Strategist and Personal Branding Expert. A veteran marketer with more than 20 years in the trenches, Sima has experience working with Fortune 500 corporations, venture-backed start-ups, non-profits and academic institutions.
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Mike Dwyer

Mike has extensive experience with social media consulting targeted at evaluating current strategies, recommending solutions for enhancement, and implementing changes for improved recruitment and hiring systems and processes.
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Brian Carter

Brian Carter has written two books on Facebook "The Like Economy" and "Facebook Marketing" released in January 2012. Brian is a recognized authority on Facebook and speaks...
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Barbara Rozgonyi

Barbara has been a PR professional since 1990 where she has been helping grow business, build brands and connect communities though marketing, public relations...
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Bob Tripathi

Bob has 10+ years of internet marketing experience having worked with brands like Sears, Discover Financial Services championing search & social...
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In addition to 5 On-Demand Training Modules, You Also Get...

  • You will earn your Social Media for HR and Recruitment Certificate of Achievement. All our modules are approved by HRCI institute.

  • Please Note: You will need to watch all 5 Training Modules and complete our Quiz in order to receive certification.

  • Private access to member-only social community.

  • Network and collaborate with fellow attendees. Great learning happens in a collaborative environment and we've created one just for you to network!

  • Special Q & A time dedicated to ask our expert any question after every workshop session.

  • Q & A section inside our membership area.

Sign-Up & Get Instant Access

 
Social Media for HR
  • 5 Training Modules approved by HRCI
  • Completion Certification
  • Complete Access until December 31, 2012
  • Access to Member's Only Area
$149
$99
 
   
 

Questions?

Call us 1-847-497-0290or
email This email address is being protected from spambots. You need JavaScript enabled to view it.

FAQ's

As a HR professional, what will i learn from your training modules?

We have created this On-Demand Social Media training modules for you, the HR and Recruitment professional. You will start by learning how to create a social media policy for your organization, the importance of Social Media for HR, and then dive right into social media platforms like LinkedIn, Twitter, and Facebook.

How long is each training module?

There are total of Five (5) training modules and each training module is anywhere from 60-75 minutes in duration.

What level of Social Media experience do i need?

Our training modules are created for professionals at all skill levels. If you're new to Social Media then you will learn a step-by-step approach to social media for your industry. If you've some experience with social media then you will walk away with some great nuggets from each module.

What if i have questions after the workshop?

Sure. We have created a special Q&A area just for you. You can ask a question in our member's only section of our site.

Do i need to download any training videos?

Nope. You do not need to download any videos as all our videos are web based. All you do is simply login into our site and start watching the videos.

Are your training modules approved by HR Certification Institute?

Yes, all our training modules are approved by Human Resource Certification Institute for recertification credits. The exact number of credits are listed above as some training modules have 1.0 credit while others have 1.25 credits per training module.

Do i need any special software to watch the training workshop?

No, not at all. All you need is an internet browser (like Internet Explorer, Firefox, Chrome, Safari, and the like) and an internet connection. Besides internet browser, you would also need Flash installed on your computer to watch our training videos.

Can i share my password with my co-workers?

Our fees are per attendee and under no circumstances can passwords be shared. Also, only the registered attendee will receive their certificate.

Do you offer group discounts?

Yes we do offer special discount to groups of 5 or more. Please call us at 1-847-497-0290 or email us at This email address is being protected from spambots. You need JavaScript enabled to view it.

What if i don't like training modules, can i get a refund?

We are confident that you'll love our training modules. We are offering this at a very affordable price point. Due to the nature of our web based training videos we cannot offer refunds.