It is always refreshing to talk to leading voices in the search industry and get their view on different issues facing the search marketing industry. Making a case for SEO to your c-level executives is still a challenge due to many technical complexities involved with SEO. Social Media on the other hand is an easy with CMO group as they understand the workings of social media marketing. In this video interview with Fionn Downhill of Elixir Interactive, we talk about how to understand your CMO and talk the same language. Fionn also articulates some of the challenges when selling search marketing to the CMO and some ways you can overcome those challenges.