About UsOur Instructors

Our Instructors

(Click on each photo to read full instructor profile)
 

Speaker Profile

 

Eric Enge

Author, Art of SEO

Eric Enge has a passion for training and much of it can be felt from his writing that he does for SEO industry leading sites like Search Engine Land and Search Engine Watch to name a few. Eric has also co-authored the widely read book called "The Art of SEO" with Rand Fishkin, Stephan Spencer, and Jessie Stricchiola. Eric also speaks regularly at search marketing conferences like SMX, SES, Pubcon, Web 2.0 to name a few. A lifelong entrepreneur having built several successful web enterprises would be imparting SEO skills like building links through blogs and leveraging social media for building your site popularity. In this unique interactive workshop, Eric will be showing attendees some real life case studies into what works and ways to leverage social media for building credibility.

Books & Resources: Art of SEO

Speaker Profile

 

Jessica Bowman

Leading Expert and Advocate for In-House SEO

Jessica Bowman is a leading expert and advocate for in-house SEO. She is known for getting In-house SEO programs up and running quickly, systematically and profitably. She tells it like it is, with candid, realistic, scalable advice about SEO strategy and sustainable in-house SEO programs. Jessica has built in-house SEO programs for Yahoo! Inc., Enterprise Rent-A-Car and Business.com. Jessica is a marketer who comes from an IT background, which gives her a different perspective than many search marketers on how to execute SEO by integrating into existing systems and processes. Jessica graduated magna cum laude with a B.S. in information systems management from Washington University, holds a B.A. in international economics and management from Hiram College, loves foreign travel, kicks butt at the game Connect Four, and has been featured in The Art of SEO, the SEO Bible and Marie Claire magazine.

Speaker Profile

 

Christine Churchill

President, Key relevance

Christine Churchill is a recognized expert in the field of search engine marketing. Ms Churchill was a member of the founding Board of Directors of the Search Engine Marketing Professionals Organization (SEMPO) and is currently Chairman of the Dallas / Fort Worth Search Engine Marketing Association. Ms. Churchill holds a Masters Degree in Business and has over ten years online marketing experience. Ms. Churchill is a regular speaker at Search Marketing Expo, Search Engine Strategies, PubCon, and High Rankings Seminars. Christine is also a regular trainer for Search Engine Strategies for their 4 hour Keyword Research and Paid Search Training classes.

Books & Resources: Key relevance

Speaker Profile

 

Bill Hunt

Author - Search Engine Inc., President - Back Azimuth

Bill is an internationally recognized Search Marketing expert who has spoken at conferences in over 30 countries. Bill is considered a top thought leader on Global Search Engine Marketing. Bill has previously been the CEO of two of the largest Global Search marketing firms, Global Strategies and Outrider both of which were acquired by WPP. As the CEO of these companies Bill grew them to be highly respected market leaders and oversaw the global expansion providing strategic search marketing services for many Fortune 100 companies such as Adobe, Cisco, IBM, Intel, Nestle, P&G and Zurich Financial. Bill is the co-author of the best selling book "Search Engine Marketing, Inc." from IBM Press. Bill is currently on the Board of Directors of the Search Engine Marketing Professional Organization and is active in growing SEMPO’s international base of members.

Books & Resources: Back Azimuth

Speaker Profile

 

Fionn Downhill

CEO - Elixir Interactive

Fionn Downhill is the founder & CEO of Elixir Interactive. After completing her management education, Fionn specialized in training. She received advanced training qualifications with the prestigious Guardian Business Service and the Industrial Institute of Great Britain and worked with organizations such as British Airways, and Price Waterhouse.Fionn is very involved in the advancement of search engine marketing and is a strong advocate for best business practices in the industry. She is past board member of the Search Engine Marketing Professional Organization (SEMPO). She is a founding member and past chair of the SEMPO Institute which was launched to provide first class training for the search engine marketing industry worldwide. Fionn is a frequent speaker on Search Engine Marketing and is actively involved in the Search Engine Marketing community. She is a Search Engine Watch subject matter expert and writes a very successful column called "The Business of Search". She is an accomplished speaker on the subject of search marketing and search marketing training. and has spoken at AD-Tech, Search Engine Strategies, SMX Expo, Searchnomics, AMA, Society for women engineers to name a few. She is often quoted on the subject of Online Reputation management and has been interviewed by the Wall Street Journal, Computer Weekly.

Books & Resources: Elixir Interactive

Speaker Profile

 

Marshall Sponder

Author - Social Media Analytics

Marshall Sponder is the author of "Social Media Analytics: Effective Tools for Building, Interpreting, and Using Metrics." For nearly a decade now Marshall has been influencing the development of the industry, lately focusing on Social Media Metrics. He has consulted various B2B clients, New York Times, US Magazine, TheNewMarket, Havana Central, and many architects & digital ad agencies, including The House Designers and Alan Mascard Homes. Marshall is involved as a Contributor Columnist for Entrepreneur Magazine, VentureBeat, and My Customer. He is also the author of three popular blogs: Web Metrics Guru, The Analytics Guru, and Art New York City.

Books & Resources: Social Media Analytics

Speaker Profile

 

Carolyn Shelby

CEO, SHEL Strategies

Carolyn Shelby is a Search Engine Optimization (SEO) and technology professional building web properties since 1994. Carolyn has won multiple awards for Web site design and usability, and helped businesses both large and small to integrate existing, traditional marketing strategies with online marketing efforts to maximize impact and ROI. Thanks to her technology & design background, Carolyn is at ease with both design as well as the complex technical SEO topics.

Carolyn is a regular speaker at major search industry conferences including Search Engine Strategies, Search Marketing Expo, and PubCon, and has contributed to and been quoted in a number of industry publications including Mashable, Search Engine Roundtable, Search Engine Journal, Web Pro News, and Webmaster Radio. Carolyn also teaches the Contemporary Organic SEO portion of the PubCon Masters Training Workshops.

Books & Resources: CSHEL Strategies

Speaker Profile

 

Arnie Kuenn

President, Vertical Measures

Arnie Kuenn is the president of Vertical Measures and author of Accelerate! Moving Your Business Forward Through the Convergence of Search, Social & Content Marketing. Vertical Measures specializes in providing strategic search, social and content marketing services, designed to help businesses grow by obtaining more traffic and conversions. Mr. Kuenn has held executive positions in the world of new technologies and marketing for more than 20 years. He served on the 2008 Arizona Super Bowl Marketing Committee and is a founder and past president of the Arizona Interactive Marketing Association (AZIMA). Arnie is a frequent speaker at conferences such as PubCon, SMX Advanced, American Marketing Association, Online Marketing Summit, Social Media AZ, and the ASU Cronkite School of Journalism.

Books & Resources: Vertical Measures

Speaker Profile

 

Ross Hudgens

SEO Manager, Full Beaker

Ross Hudgens run a digital marketing consultancy, Siege Media (website in development), based in the Los Angeles area with specialization in content development, link building and CRO. Ross Hudgens have worked with the biggest businesses in the world and also some of the smallest, implementing and executing on effective SEO strategies that create million dollar companies. Ross Hudgens work has been featured on SEOMoz, AOL, Hacker News, Search Engine Journal, and Search Engine Watch among other outlets. Ross Hudgens enjoy speaking at conferences and can occasionally be seen at SEO and other marketing events across the country.

Books & Resources: Full Beaker

Speaker Profile

 

Dan Zarrella

Social Media Scientist

Dan Zarrella is an award-winning social, search, and viral marketing scientist at HubSpot and author of two O’Reilly Media books: “The Social Media Marketing Book” and The Facebook Marketing Book. He has a background in web development and combines his programming capabilities with a passion for social marketing to study social media behavior from a data-backed position and teach marketers scientifically grounded best practices.

Books & Resources: Hubspot

Speaker Profile

 

Dave Kerpen

Author & CEO, Likeable Social Media

Dave Kerpen is the co-founder and CEO of Likeable Media, an award-winning social media and word-of-mouth marketing firm. Dave’s book, a New York Times Best Seller, is “Likeable Social Media: How to Delight Your Customers, Create an Irresistible Brand, and Be Generally Amazing on Facebook and other social networks.” Dave is proud of his Likeable business accomplishments but prouder of his wife and business partner Carrie and two daughters at home in New York , Charlotte and Kate.

Books & Resources: Likeable Media

Speaker Profile

 

Hollis Thomases

Author, Twitter Marketing An Hour a Day

Award-winning entrepreneur Hollis Thomases founded WebAdvantage.net, a specialized agency providing strategic digital media solutions to challenger brands and large non-profits, in 1998. Her industry longevity, wide-ranging experience, practical insights and pragmatic approach earned Hollis a reputation as online marketing’s “Voice of Reason.” Hollis advocates for tactics, airtight processes and prudent ad spending that ultimately generate cost-effective actions, leads and sales for clients. WebAdvantage.net’s client roster includes Nokia USA, Johns Hopkins University, Endo Pharmaceuticals, UNICEF Canada, and Visit Baltimore.

Hollis is a frequent speaker for industry and trade conferences, authored the book, Twitter Marketing: An Hour a Day, published in January 2010 by John Wiley & Sons, is a contributing expert to Social Media Marketing Magazine, and has been a Media Planning columnist for ClickZ since 2005.

Books & Resources: Twitter Marketing An Hour a Day

Speaker Profile

 

Krista Neher

Author - Social Media Field Guide, CEO - Boot Camp Digital

Krista Neher is an author, international speaker and recognized authority on Social Media marketing. Krista has over 10 years of experience in marketing and has worked with the biggest and best marketing companies providing consulting and training solutions. Her speaking and training clients include Procter and Gamble, Euro RSCG, St. Anthony Messenger Press, Search Engine Strategies, the Unfinished Furniture Association, BlogHer, Webmaster World and Fifth Third Bank.

Audiences leave engaged, energized and educated. Not only does Krista entertain audiences but she provides actionable insights.

Books & Resources: Boot Camp Digital

Speaker Profile

 

Barbara Rozgonyi

CEO, WiredPRworks

Barbara has been a PR professional since 1990 where she has been helping grow business, build brands and connect communities though marketing, public relations, and most recently through social media. Barbara founded the Social Media Club – Chicago chapter and unarguably is one of Chicago’s leading social media leaders. Last year, Barbara was also honored to be featured (along with Chris Brogan, Brian Clark, et al.) in Mitch Meyerson’s book, Success Secrets of Social Media Superstars.

Books & Resources: WiredPRworks

Speaker Profile

 

Alan K'necht

Co-founder, Digital Always Media

Alan K'necht is author of "The Last Original Idea - A Cynic's View to Internet Marketing" and president of K'nechtology Inc., an Internet strategy & analytics consulting and training company. Through web analytics, K'necht has always helped clients measure and maximize their Return on Investment (ROI) for their web site marketing initiatives. K'necht is an internationally published columnist, who has been interviewed by numerous publications and media outlets including: The Wall Street Journal, Globe & Mail, National Post, CBC radio, CanWest Global News and WebmasterRadio.FM.

Books & Resources: Digital Always Media

Speaker Profile

 

Zach Welch

VP, Brand Glue

Zach Welch first logged into Facebook six years ago, back when it was open only to college students. In his current role as VP of Client Services for BrandGlue, Zach helps brands like Microsoft, Mint.com, the Phoenix Suns, etc get more value from their Facebook fans. Undoubtedly his favorite client is the Washington Redskins... in two months he helped them become the fastest growing fan page in the NFL. Zach’s expertise is in Newsfeed Optimization and Facebook analytics.

Books & Resources: Brand Glue

Speaker Profile

 

Dennis Yu

CEO, Blitzlocal

"Widely regarded as an authority on Facebook Marketing, Dennis is a highly sought after speaker on all topics Facebook. Dennis Yu is CEO of BlitzLocal, which does local advertising for professional service firms and franchised companies.Prior to BlitzLocal, Dennis spent 4 years at Yahoo! doing analytics and Pay-Per-Click advertising, as well as 3 years at American Airlines performing internet marketing. He has degrees in Finance and Economics from Southern Methodist University and the London School of Economics."

Books & Resources: Blitzlocal

Speaker Profile

 

Brian Carter

CEO, FanReach

Brian Carter, CEO of FanReach (A Facebook Training Course), is an internet marketing consultant, speaker, and trainer with 11 years experience in search optimization, online advertising, and social media. He is the author of the book "How To Get More Fans On Facebook: Step By Step Methods For Cheaply Acquiring Prospects Who Will Actually Buy From You" and a forthcoming comprehensive book on Facebook For Business. Brian offers services including: consulting, search engine optimization, adwords optimization,social media auditing and strategy, Facebook ad management, and Facebook fan acquisition.

Brian works with Wynn Solutions to train businesses of all sizes – from small business to Fortune 500 – in social networking, both for consumers and business-to-business. His Facebook training course has helped thousands of businesses improve their Facebook marketing results. Brian was quoted in Twitter Marketing For Dummies and has been quoted and profiled by Information Week, U.S. News & World Report, The Wall Street Journal, and Entrepreneur Magazine. Brian writes for Search Engine Journal and AllFacebook. A speaker and trainer for top marketing conferences including Socialize, SMX, Pubcon, and The American Marketing Association, Brian is one of the nation’s leading experts in Social Media Strategy & Internet Business Optimization.

Books & Resources: FanReach

Speaker Profile

 

Ekaterina Walter

Social Media Strategist

Ekaterina Walter is a marketer, thinker, speaker, and connector. As Social Media Strategist for Intel, Ekaterina works at the intersection of high tech and integrated marketing—driving global strategies and helping colleagues to leverage new media in support of business goals. She believes that building relationships with customers should be at the core of any business and that social media provides a perfect opportunity to do so. At Intel Ekaterina is responsible for global social networking strategy and company-wide social media enablement. She is a recognized thought-leader in her field, a vibrant speaker, and is a regular contributor to well-known industry publications such as Mashable, Fast Company, AdWeek and others.

Books & Resources: Intel

Speaker Profile

 

Allison Johnson

Community Manager, Cisco

Allison is the community program manager for Cisco and is part of the Global Social Media Marketing Team within Corporate Marketing at Cisco Systems. Intrigued by the power and efficiency of social networking, Allison has a passion for implementing new and creative strategic marketing and communication plans. Recently, Allison helped Cisco with a major community upgrade and increased engagement on social platforms and overall membership by 15+%. Allison graduated from Sonoma State University with a major in Communications and Business. During her college career she began working at Cisco as an intern before joining the company full-time. Allison will be sharing her insights on social media community management and what plans, processes, and systems you need to put together to manage your communities effectively.

Books & Resources: Cisco

Speaker Profile

 

Jennifer Polk

VP Client Services - Edelman Digital

Jennifer Polk is Vice President of Client Service with Edelman Digital, digital arm of the largest privately owned communications firm in the world. In this role, she provides digital thought leadership, client service and account leadership to corporate clients and consumer brands. Previously, Jennifer was Director of Social Media Strategy for Sears Holdings Corporation (SHC) and a member of their Senior Leadership Program. In this role, Jennifer led an in-house social media agency, provided strategic counsel and digital marketing strategies for Sears and Kmart formats, e-commerce sites and operating business units. Prior to this, Jennifer served as Chief of Staff to the CIO, during which time she re-launched the internal IT web portal and managed communication on behalf of the CIO. Prior to this, Jennifer was a Brand Manager for Kenmore, leading the multi-billion Cooking category and brand re-launch for the category. Jennifer holds an MBA with a concentration in strategic management from University of Chicago Booth School of Business.

Books & Resources: Edelman Digital

Speaker Profile

 

Chris Boggs

CMO of Marketing Ninjas

Chris Boggs is the CMO of Internet Marketing Ninjas. Prior to IM Ninjas, Chris was Director of search at Rosetta. A specialist in search engine optimization and paid search advertising, has worked in search engine marketing since 2000. He has worked with organizations ranging from small businesses to Fortune 100 companies within all major industries including health care, financial services, consumer products, and retail. His current role involves working across Internet specialties and industries to promote cohesive strategies and synergies between online marketing campaigns and design, user experience, and conversion optimization best practices. Chris also currently serves as President of SEMPO (Search Engine Marketing Professional Organization).

Speaker Profile

 

Pierre Zarokian

CEO of Submit Express and iClimber

Pierre Zarokian is the CEO of Submit Express and iClimber. He is an expert on SEO & Social Media. He has written many articles on these subjects and has presented in numerous industry trade shows. Submit Express offers search engine marketing services, including Local SEO and Reputation Management. iClimber offers social media marketing services and content writing services.

Speaker Profile

 

Thom Craver

Expert in Search Marketing

Thom Craver has been coding HTML since 1993 and has been involved in search marketing since 1999. He led one of the first Web marketing firms in Rochester, NY for eight years until successfully merging with an interactive agency in 2004. His brand still lives on today. His employment experience also includes a senior search position at nationally renown TopRank Online Marketing and US News Top-Ranked Rochester Institute of Technology. Thom led all Web and social presences for the Saunders College of Business at RIT and led analytics strategy efforts for the university's mobile initiative. He still serves as an adjunct professor for Saunders College and tutor for National Technical Institute for the Deaf. Part of the ClickZ Academy faculty, Thom is a regular contributor to Search Engine Watch and has authored training manuals published by SVI Training Products and Technical Learning Resources. His book on web analytics drops in 2013.

Speaker Profile

 

Bryson Meunier

Director of Content Solutions at Resolution Media

Bryson Meunier is the Director of Content Solutions at Resolution Media. Meunier is a pioneer in understanding how mobility changes search engine optimization and is a recognized expert in mobile SEO. He currently works with the content team to help drive SEO strategy and execution for Resolution Media clients, and to help them adopt emerging technologies when they are relevant to their business. Bryson has had the opportunity to help some of the world’s top brands achieve success in mobile marketing, social media and SEO, including Lowe’s, Briggs & Stratton, Apple, FedEx, Groupon and others.

Speaker Profile

 

Bob Tripathi

Founder, Instant E-Training

Over the years, Bob has helped companies like Sears, Discover Financial Services and others to generate revenues through in-house search marketing. Bob specializes in strategizing SEO/PPC activities including creating meaningful SEO dashboard that is easy to understand & easy to quantify. Bob is a frequent speaker at leading industry conferences like SES, SMX, Ad-Tech and also does in-house SEO workshop training for Search Engine Strategies conference. Bob is also the founder of SEMPO Chicago.

Speaker Profile

 

Sally Falkow

veteran of the PR industry and was named PR Trainer of the Year in December 2009

Sally Falkow, APR., is a veteran of the PR industry and was named PR Trainer of the Year in December 2009 for her social media classes. She was a very early adopter of new media for use in PR and her blog ProactiveReport.com, one of the first 20 PR blogs online and now a Top 10 PR blog, has become a resource for PR practitioners interested in digital PR and social media. Ms. Falkow has trained over 500 corporate and agency executives how to integrate social media into their PR strategy. Her book on how to do this, Mastering Social Media; a practical handbook for PR professionals, will be available online and in stores in May 2011. She is the co-developer of PRESSfeed, the Social Media Newsroom and in 2011 she became an adjunct Professor at the USC Annenberg School for Communication and Journalism, teaching a class in Social Media Strategy, Content and Tools for PR.

Speaker Profile

 

Stoney deGeyter

President of Pole Position Marketing

Stoney deGeyter is president of Pole Position Marketing, a leading inbound marketing agency established in 1998 and located in North Canton, Ohio. Stoney’s articles about SEO, website architecture, usability and business development have been published on Search Engine Guide, Search Engine Land, Web Pro News, Search Engine Journal and Visibility Magazine. He’s also the main contributor at Pole Position Marketing’s E-Marketing Performance blog. In addition to regular training events for businesses in Northeast Ohio, Stoney frequently speaks at conferences nationwide, including PubCo, PubCon, SES, SES, and SMX.

Speaker Profile

 

Angie Schottmuller

Leading Digital Media Expert

Angie is an interactive Jedi who specializes in defining digital media road maps for multi-channel strategy. She's been running successful online marketing campaigns since 1998 for small and large B2B and B2C companies including Johnson Controls, Imation, and Taylor Corporation. In 2001 she founded Interactive Artisan, a strategic consultancy that specializes in leveraging emerging technologies to improve user engagement, optimize conversion, and continually enhance the customer experience. Her projects range from global intranets and e-commerce sites to social media integration and mobile marketing with QR codes. She recently defined the new online marketing university curriculum for The Art Institutes and often speaks at schools and conferences about cutting edge new media principles. She has a BBA in management information systems from the University of Wisconsin-Milwaukee and currently resides in the Twin Cities, MN.

Speaker Profile

 

Matt Morgan

Founder and CEO of Optimize Worldwide

Matt Morgan is the founder and CEO of Optimize Worldwide, a web design & SEO company based out of Northern California. Matt writes for numerous SEO blogs offering tips to help companies gain more online visibility in the major search engines through post panda/penguin website optimization, content marketing, and creative link building strategies. Offline Matt enjoys enduro motocross riding, networking with like minds, and hanging out with his wife Holly.

Speaker Profile

 

Sarah Bundy

Founder and CEO of All Inclusive Marketing

Sarah Bundy is the founder and CEO of All Inclusive Marketing, Affiliate Management Trainers, and Affiligate.org. Her passion lies in teaching advertisers how to get more out of their performance marketing programs through innovation, profitable strategies and high value affiliate partnerships. Sarah has won over a dozen awards throughout her career, speaks at industry events such as Affiliate Summit, Online Marketing Summit and Affiliate Management Days. She contributes to periodicals such as Feedfront Magazine, Small Business Trends and Revenews.com and teaches at both the Online Marketing Institute and the School of Internet Marketing. Sarah is a contributing member of the PMA’s Industry Advancement Council to bring about standardization, benchmarks and industry best practices to the world. Her blog, SarahBundy.com, is ranked in the Top 25 Affiliate Marketing Blogs of 2012.

Speaker Profile

 

Jared Mumford

SEO specialist

Jared is an SEO specialist with over 15 years in the internet technology sector and 8 years as a lead SEO. Having worked in technical, entrepreneurial and managerial roles, Jared effortlessly brings a team together by liaising between team members, enabling solutions and providing thought leadership. Passionate, detail oriented, and a classic critical thinker, Jared has become recognized as a top SEO, consulting for over 100 businesses, agencies and organizations including TELUS International, Disney Online Studios, the Fraser Health Authority & Rights and Democracy. He continues to consistently create sustainable ROI for all clients, and relentlessly pursues and tests the latest SEO trends.

Speaker Profile

 

Lon Safko

Creator of the “First Computer To Save A Human Life”

He is the creator of the “First Computer To Save A Human Life” as coined by Steve Jobs, Apple, Inc.. That computer, along with 18 other inventions and more than 30,000 of Lon‘s papers, are in the Smithsonian in Washington, D.C. He has created numerous hardware and software solutions for the physically challenged, developed the first CAD software for civil engineers, designed the archetypes for the Apple Newton & Microsoft’s Bob Operating Systems, and is also responsible for those handy little Tool-Tips help-balloon pop-ups!

Speaker Profile

 

Ian Greenleigh

Author of The Social Media Side Door (Fall 2013)

Ian Greenleigh is author of The Social Media Side Door (Fall 2013) and Senior Manager of Content and Social Strategy with Bazaarvoice

Speaker Profile

 

Sima Dahl

Marketing Consultant, Social Media Strategist and Personal Branding Expert

Sima Dahl is a Marketing Consultant, Social Media Strategist and Personal Branding Expert. A veteran marketer with more than 20 years in the trenches, Sima has experience working with Fortune 500 corporations, venture-backed start-ups, non-profits and academic institutions. As president of Parlay Communications, Ltd., Sima guides individuals and businesses as they move from Message to Mindshare™ utilizing smarter marketing, branding and social media. Her hallmark is her knowledge of integrated marketing strategy, messaging and sales enablement. Prior to founding Parlay, Sima held senior marketing management positions for software and services companies SAP and Intentia. Previously she worked with high-tech start-ups Expand Beyond, Proxicom and Neoglyphics Media Corp.

Speaker Profile

 

Mike Lewis

SEO specialist

Mike Lewis is an International speaker, author of “Stand Out Social Marketing“, active blogger and twitter personality. He is Chief Marketing Officer at Peoplefluent and serves on the Board of Directors at Socialtext. Mike has worked with companies like Sony Pictures, Major League Baseball, Starwood Hotels, Titleist, American Cancer Society, Comcast SportsNet, Zynga, Nuance, Tiger Woods Foundation, Maui Jim, and many others, realize the benefits of social media marketing and how to align social technology with practical business benefits.He is Chief Marketing Officer at Peoplefluent, and serves on the Board of Directors at Socialtext.

Speaker Profile

 

BJ Emerson

CEO and Head Story Hunter at Buzzadelic, a Greenville, NC digital agency

BJ Emerson is CEO and Head Story Hunter at Buzzadelic, a Greenville, NC digital agency. He also serves as VP of Technology for Planet Smoothie and Tasti D-Lite. BJ is an award winning social technology executive who has a long and consistent track record of innovation and leadership within the organizations he serves. His curious blend of creative and technical abilities makes him a sought after speaker and consultant. Considered a social loyalty pioneer in the industry, in 2010 he led the deployment of the first ever loyalty platform to feature an integration with Facebook, Twitter and Foursquare which has been recognized with a variety of industry awards. BJ was once named in Mashable’s Top 40 Brands on Twitter and the People Behind Them and his projects have been featured as case studies in 7 different books published in 2011.

Speaker Profile

 

Neal Schaffer

Leader in helping businesses develop strategies in maximizing returns on investment from social business

Neal Schaffer is a leader in helping businesses develop strategies in maximizing returns on investment from social business. A frequent speaker about social media, he has been recruited as a subject expert by the ABC and CBS TV networks and quoted in the Wall Street Journal, Bloomberg Business Week, Yahoo! and the American Express Open Forum. Schaffer’s social media strategy consulting achievements include a Fortune 500 company and a celebrity with nearly one million social media fans. Neal Schaffer is currently senior vice president of social media strategy for Social 5150, a social media agency in Laguna Beach, California, as well as vice president of social media strategy for Green Dream Social, an agency targeting Mexico and Spanish-speaking communities, in Calabasas, California. Find out more about Neal Schaffer at http://windmillnetworking.com. Neal Schaffer has written two books on LinkedIn: "Maximizing LinkedIn for Sales and Social Media Marketing" as well as "Windmill Networking: Understanding, Leveraging and Maximizing LinkedIn," which received multiple industry awards and continues to be a best-selling book in its genre. Schaffer is a graduate of Amherst College and is fluent in Japanese and Mandarin Chinese.

Speaker Profile

 

Jason Miles

SEO specialist

Jason G. Miles is the creator of the "Power Book" series, a collection of books dedicated to providing exceptional content for Work At Home Marketers. His 2nd book in the series- Craft Business Power - is an Amazon #1 best selling book in the E-Commerce and Web-Marketing categories. His first book in the series - Pinterest Power - is also an Amazon best seller.He serves as the Vice President For Advancement at Northwest University in Kirkland Washington where he leads the Marketing, Fund-raising and Human Resources departments. In 2008 he co-founded Liberty Jane Clothing, an online retail business that has grown to become a thriving six-figure business. With over 200,000 digital guidebooks downloaded, and thousands of raving fans, Liberty Jane has become a powerful brand in their small niche. The company uses social media extensively and has more than 9,600 subscribers on Youtube, (with over 1.7 million video views), more than 25,000 Fans in Facebook, and more than 6,000 followers on Pinterest. Jason has a Masters Degree in Business Administration, and undergraduate degrees in both Organizational Management & Biblical Studies. He has the honor of serving as an Adjunct Professor in The School Of Business Management at Northwest.

Speaker Profile

 

Anum Hussain

Content Strategist

Anum Hussain is a content strategist at HubSpot focused on generating leads for the HubSpot sales team through top-of-the-funnel marketing strategies -- visual and written content creation, social media and blogging lead generation, and optimization. She is an active writer for the Inbound Marketing Blog, has previously written for the Boston Globe and LinkedIn Blog, and also maintains her own blog on content strategy at anumhussain.com

Speaker Profile

 

Lisa Buyer

CEO of The Buyer Group

As the founder of three media companies and CEO of The Buyer Group Lisa is ambitious about the influence of public relations on social media, Social Media and SEM, and she continues to share her innovative approach with clients, peers and associates. Heading her current boutique agency, The Buyer Group, Lisa consults on both the client side and agency side. Clients include B2B, B2C, public and private companies in the technology, real estate and health/beauty industries as well as marketing and advertising agencies. Lisa is a columnist for Search Engine Watch, guest writer for Clickz, editor of SocialPRScoops and teaches online courses on applying Social PR to business networks. Lisa is a certified Google AdWords professional, a past member of SEMPO and SFIMA and is a graduate of the University of Florida with a degree in Public Relations and Business Administration. Go Gators!

Speaker Profile

 

Blane Russell

SEO specialist

Blane Russell is the epitome of an entrepreneur. As a marketing expert he has forged many frontiers. Blane started a mortgage business out of his personal residence and grew it to the largest independent mortgage company in the state of Idaho employing 35 people and grossing revenues over $2 Million with volume over $350 million. After utilizing his marketing skills with heavy emphasis on digital marketing to grow his business, he decided to take those skills and focus on helping other business owners do the same for themselves. As a recognized social media, and marketing though leader, in 2009 Blane started Social Media University, an online video resource library geared towards training companies and individuals on how to connect and drive business using the latest in social networking techniques. After discovering a lot of business owners were interested in the value of social media, but just didn't have the time to do it, he developed Social Eyes Marketing, a Full Service Interactive & Social Media Agency in November 2010. Since opening, Social Eyes has acquired clients all over the country in several different industries, including Real Estate & Property Management, Restaurants, Car Washes and more. The company is responsible for the development of Social Media Strategies, Search Engine Optimization, implementation of Brand Management, Customization & Social Media Analytics on a day-to-day basis.

Speaker Profile

 

Mark W. Schaefer

Author of "Return on Influence : The Revolutionary Power of Klout, Social Scoring, and Influence Marketing"

Mark W. Schaefer is the author of "Return on Influence : The Revolutionary Power of Klout, Social Scoring, and Influence Marketing" (a McGraw-Hill release) and also executive director of Schaefer Marketing Solutions. Mark has supported a variety of organizations with social media strategic initiatives including global companies such as Cisco and Johnson & Johnson. Mark Schaefer's blog is cited as one of the top marketing blogs in the world and his last book, The Tao of Twitter, was among the best-selling social media books in 2011. Mark is a popular speaker at industry conferences and is also a marketing faculty member at Rutgers University.

Speaker Profile

 

Stanford Smith

Managing Director at Pushing Social, a social media and content marketing consultancy

Stanford Smith is the managing director at Pushing Social, a social media and content marketing consultancy. Stanford has over 15 year of experiences crafting award-winning digital marketing campaigns and social media programs for Fortune 500 brands, state organizations, and startups. Stanford is a well-known guest contributor to a “who’s who” list of top social media blogs including Copyblogger, Problogger, Social Media Examiner, Write to Done, Convince and Convert, and grow.

Speaker Profile

 

Marty Weintraub

Author of Optimize: How to Attract and Engage More Customers by Integrating SEO, Social Media and Content Marketing

Marty Weintraub is the author of Optimize: How to Attract and Engage More Customers by Integrating SEO, Social Media and Content Marketing and CEO of TopRank Online Marketing, specializing in Internet marketing consulting, training, and implementation services. A veteran Internet marketer, Odden has consulted for clients such as HP, McKesson, Gorkana, Marketo and StrongMail. He has been cited for his internet marketing expertise by The Economist, U.S. News & World Report, and Fortune Magazine and writes a monthly column for ClickZ called Social Media Smarts. Odden's Online Marketing Blog is rated one of the top marketing blogs on the web by Advertising Age, Social Media Examiner and Junta42. Odden conducts seminars for companies, and regularly presents at marketing, media, and public relations industry conferences world-wide.

Speaker Profile

 

Jeff Widman

Expert in Facebook Marketing

Jeff has been cited an expert in Facebook marketing by the Wall Street Journal, AdAge, Wired, Mashable, TechCrunch, Inc, Entrepreneur, InsideFacebook, AllFacebook, etc. He helped YouTube become the fastest growing fan page in all of Facebook without using ads. Companies he's advised include Microsoft, Intel, Washington Redskins, Mint.com, etc.
He couldn't find a tool that gave him the information he needed to be a better Facebook marketer, so he cofounded PageLever to be a Facebook analytics tool that provides answers, not just pretty charts. Currently PageLever measures more than 1 billion Facebook fans across customers that include 4 of the 10 largest Facebook pages

Speaker Profile

 

Lindsey Talerico

Social Media Specialist

Lindsey worked at World Vision USA for nearly three years as social media specialist -- integrating new media and communications with marketing, media, and public relations. Her role there oversaw multiple community management responsibilities including all touch points to the World Vision Facebook Page, now with nearly 900,000 likes. She is a firm believer in content marketing, the power of social engagement, and empowering everyday brand advocates. She was the managing editor of the World Vision Blog, voice of @WorldVisionUSA Twitter and strategist behind the social donor experience. More recently, Lindsey has brought her depth of social media experience to Auckland where she is leading new initiatives in social media at World Vision New Zealand. World Vision is one of the largest relief and development organizations in the world - dedicated to working with children, families, and their communities worldwide to reach their full potential by tackling the cause of poverty and injustice.Lindsey blogs about social media, life and expat experiences at LindseyTalerico.com and is an avid tweeter.

Speaker Profile

 

Alison Zarrella

Social Media Strategist

Alison Zarrella is a social media strategist with a background in advertising and marketing. She has worked with a wide variety of clients ranging from small, local businesses to international brands, including Holiday Inn, InterContinental Hotels Group, Tide, General Motors, Zipcar and more. Alison currently works as a social media manager for a large hotel, where she is responsible for managing all customer interaction on Facebook as well as other social media sites. A frequent conference speaker on the topic of Facebook marketing, she is also the co-author of “The Facebook Marketing Book” from O’Reilly.

Speaker Profile

 

Nathan Latka

Facebook Expert

Nathan has no fancy background. He doesn't have 20+ years of background in the social space because he's 22. He doesn't have a fancy MBA or PHD because he dropped out of school after making a $700.00 sale on Facebook from his cold dorm room. What Nathan does have is an extremely unconventional way of leveraging Facebook for business. It started when he auctioned himself off on a Facebook tab for 2k. He's now co-founded a software company called Lujure that has helped over 60,000 small businesses leverage Facebook for profit.

Speaker Profile

 

Jesse Stay

Author of Facebook Application development for Dummies

Jesse Stay is the author of Facebook Application development for Dummies. Jesse Stay is a speaker, author, blogger, and entrepreneur, who writes and consults on the topics of social media and new media architecture, bridging the gap between "technical" and "social" for both marketers and developers. Jesse has written four books -- his latest two, Facebook Application Development For Dummies, and the recently released Google+ For Dummies. Jesse was also named one of 20 developers to follow on Twitter and one of 10 entrepreneurs to follow on Twitter by the top Tech blog Mashable.com.

Speaker Profile

 

Yariv Dror

Co-Founder and CEO of Storeya, a leading social commerce platform on Facebook

Yariv Dror is the Co-Founder & CEO of Storeya, a leading social commerce platform on Facebook. In his previous position as VP Marketing for Minovus Yariv was managing multiple million dollars promotional campaigns in Adwords and Facebook. The idea of a platform importing online stores to Facebook was appealing for him from the first moment - Facebook sales felt like a treat. Providing online merchants with the ability to export online stores and have them automatically migrated to Facebook, where it all happens, and where Facebook commerce should happen too, got to him. Yariv holds an L.L.B from the Hebrew University of Jerusalem

Speaker Profile

 

Mike La Rotonda

Co-CEO and Founder of Votigo, A Social Media Solutions Company

Mike La Rotonda is the Co-CEO and Founder of Votigo, a social media solutions company. Mike is a seasoned product leader with over 13 years of experience creating and managing consumer internet services with the past 9 years focused on online communities and user-generated media. He is responsible for strategic vision, product management, product development and operations. Prior to founding Votigo, Mike led the product management efforts for Yahoo! 360", Yahoo!'s social networking service, helping grow it from its initial beta launch to over 13 million users worldwide. Mike has been a panelist and speaker on Social Media and advertising topics at SWAT Summit, Digital Hollywood and Building Blocks and is a regular contributor to Adotas. Mike holds a Bachelor of Arts degree from Santa Clara University.

 

Testimonials

I had a great time doing the Instant E-Training! I hope they continue to do this again! :)
-Shelly
Instant-E-Training provided the best workshop series I have attended online. The topic was "Social Media for Business" and the content and speakers presented an incredible wealth of information. They knew their stuff and were willing to share it. I would highly recommend this for other professionals looking for current, relevant social media information.
-Julie Snow